Talking about Sport

In the realm of sport, we create value and growth by merging business and sports harmoniously. Sports and what comes attributed to it create emotions which can bring something positive to our daily life and to society in general. Sport events can become social highlights by reflecting enthusiasm, motivation, and team spirit, in essence transporting a passion into our private and professional life – we certainly have “a passion for sport”.

A focused portfolio of services allows us to offer a tailormade solution for every unique case. This is no more important than in taking a shot at leadership. The pressure is on when seeking to strengthen an executive team—the one that drives an organisation up and on to bigger and better things. Our executive search services deliver precise results using our market-leading assessment solutions. We help determine which candidates have the ideal skill- and mind-set for our client’s culture.

Sponsorship is no longer about selling benefits but selling vision. It’s not, “These are the benefits you get for your investment”, but, “This is what you can accomplish with this investment”. This approach shifts the sale from a commodity-driven transaction to a meaning-driven partnership. The skill level and legwork required to get a sale is higher, but value of the sale to both your organisation and your fans is also much greater.

A sponsorship sales manager has to embrace marketing to fans, the people who care about the property. This entails some very specific aspects of marketing such as brand architecture, strategy, and a marketing plan – Your organisation’s plan for connecting with and nurturing your target markets.

One can’t create a well-matched hit list of potential sponsors unless both the target markets and all of the attributes, values, and hot buttons that form the property’s brand are understood. To articulate why fans care is the crux of modern sponsorship. 

The Bracht Consulting approach is a matchmaking one, by understanding our partners in sports and business before bringing the right parties together to form a positive partnership, a “win-win” situation. With our extensive network in business and sports, we have direct access to decision makers on both sides allowing us to guide parties through an intensive process involving many personal discussions with stakeholders all the way to a successful outcome. 

We create added value for sport federations, clubs, corporations, brands, professional athletes, and for media companies alike. Bracht Consulting is working with sports that are free of scandals, have no doping issues, and are not corrupted. As they typically rank among the top national sports in key growth markets,  we can help corporations identify the right sport through which to enhance the image of their brands and develop their business in target markets.

We bring to the table a significant knowledge of the worlds of sport and business which allows us to fully understand our partners, in terms of their products and strategic vision, and to find the most suitable partners for them.

Bracht Consulting is seeking to transport the values and ethics of sports through the way the company conducts itself, highly motivated but with fairness and respect in an approach lead by team spirit.

Sport has given us a profound vision of positive values which taught us to always remain competitive, stay ahead of challenges while strictly maintaining integrity. A “passion for sports” can bring people together across all borders by instilling a positive influence in their lives and their societies. Our partners in the world of sports are international federations, clubs, teams, and individual athletes. 

Sport sponsoring is an instrument to increase the recognition of a brand just as well as an effective tool for customer acquisition and retention. Bracht Consulting seeks for their clients to secure sponsoring deals which offer them the highest returns on investment. This involves creating tailormade opportunities to access sports marketing in ways which are affordable while offering high exposure in markets to access.